SightLine · Learn
Get found, explained.
Plain-spoken guides on showing up where customers now look.
Your Facebook page is not a website (and why that costs you)
A social profile and a Google listing aren't a website. Here's what a local business actually loses without one — and what changed now that AI answers the questions.
Read →Your online presence is the sum of everywhere AI looks
Customers and AI don't check one place to decide if you're legit. They cross-check several. When those sources disagree, you lose. Here's how to make them line up.
Read →GEO: how to get your business named in AI answers
Ranking on Google was the old game. Getting named by ChatGPT, Perplexity, and Google's AI answers is the new one. Here's what GEO is and how a local business wins at it.
Read →A claimed profile isn't an active one (and AI can tell)
Most local businesses claimed their Google and social profiles years ago and left them to gather dust. Active profiles win more local and AI visibility. Here's the cadence that works.
Read →Speed to lead: the cheapest way to win more local jobs
Getting found is half the battle. The other half is what happens in the first five minutes after someone reaches out. Most local businesses lose leads here, and it's fixable.
Read →Reviews are the proof AI looks for before it recommends you
Your website says you're great. Reviews are how customers and AI check whether that's true. Here's why volume, recency, and replies matter more than a single star rating.
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